What is more boring than an ad? The making of an ad.

So when Heineken asked us to shoot the making of their latest Heineken ad, we decided to flip the script and invent a new genre: the faking of. A fake making of. 

The original ad was all about a guy going on a legendary date. Well, in our ‘making of’ the actor playing the lead role turned out to be even more legendary. 

The ‘faking of’ outperformed the original ad and went on to win a Grand Prix for best film at the Eurobest Festival.