De VakantieDiscounter is a Dutch online travel brand with a dodgy name offering holidays at a discount. Their website was great, but they struggled with the ‘don’t know ya, don’t trust ya’ phenomenon. 

Luckily, their funky name said it all: cheap holidays. No need to talk about why they are better than other brands. Or why you need a holiday in the first place. We just had to make them famous. 

So we created a series of short, snappy idents. Little holiday snacks to spice up the ad break with a holiday break. 

Results were staggering. Brand appreciation rose the more they aired these idents. And awareness skyrocketed. Needless to say, bookings were up massively.