The fashion industry is the second largest polluter in the world just after the oil industry. But it shouldn’t need to be like that.

The Ellen MacArthur Foundation was on a mission to change fashion for the better, starting with the worlds number 1 fashion item: jeans. 

If we could make jeans in a circular way, in would be a big step forward to change the industry. Together with 50 top brands in the space they embarked on a project to create the jeans of the future: The Jeans Redesign.

We created a short docu about The Jeans Redesign to launch the project and showcase that jeans still posses the pioneering spirit to change the world from the inside out.