Are you a traveller or a tourist? When you venture out into the unknown, that’s when your inner legend comes out. (Or so you hope.)

We created the next instalment of the famous Heineken Legends campaign, about being a legend while travelling. Shot during 7 nights in the heart of Jaipur, India, the ad transcends into the magical and mystical side of the brand.

And while the Dutch pride themselves in being ‘gewoon’ (ordinary), this film elevated the brand towards the global stage and showed that extraordinary is the stuff of Legends.