Booking.com | Travel Proud

Travel should be for everyone. No matter who you are or who you love.

That’s why Booking.com created a new badge to make travel more inclusive: Travel Proud. A badge that helps you find the most welcoming stays.

We launched the badge by showing the travellers you don’t normally encounter in everyday travel ads. Because we filter places, not people.

Swimming Pool


Family Friendly

Double Bed


  • Creatives: Philip&Hugo

    Director: Clara Tägström (RSA Films)

    Production: Booking (inhouse)

    Client: Diana Agudelo Hernandez, Tatjana Obenaus

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