De Vakantiediscounter idents
'VakantieDiscounter' translates to 'cheap holidays'. What else can we tell you? Nothing really. So let's have some fun with holiday cliches and raise awareness for the brand.
The Dutch Art Directors Club awarded the campaign with a lamp and the following kind words: As a counterpoint to the many long form pieces of content we saw, this bite-sized campaign felt so fun, fresh and playful. It works incredibly hard for the brand and gives the viewer a little bit of joy in exchange for their time.